Main | Usability Testing: Critical Success Factor #1, Test with Real Users, Test with More than 5 Users »

08/24/2009

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Michael,

I've been through three usability tests and I couldn't agree more! The biggest challenge I've experienced around usability testing is in convincing executive stakeholders to pay for it or even more frustrating to follow through on findings (it usually degenerates into a debate about value and validity of results...ugh!) Any thoughts on how best to navigate the executive doubt?

gmerrifield, you raise a key issue.

When I'm successful getting a group I've never worked with before to do their first test -- I do everything I can to knock it out of the park.

I then use the video highlights from that study (which hopefully illustrate very useful learnings the team wasn't aware of), to convince them to run studies in the future.

I often sometimes will do "teasers" of 3-4 users as an internal selling approach -- so instead of going in with a deck I'm showing examples of user behaviors.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)